Good new, kids: Hip-hop is not dead. It is very much alive and well, it’s just been hiding out in Minnesota, that’s all. Maybe not in its entirety, but some of the truest fans of hip-hopare definitely there. The people of Minnesota expressed their loyalty and love for the music through sold-out ticket sales, screaming their favorite lyrics, and dancing to the beats at this year’s Soundset festival. They have an adoration for this genre that is so pure and genuine, you can feel that s**t in the air.
We caught our first glimpse of the hip-hop scene when we arrived at First Avenue for the Soundset pre-party. A venue with a capacity of 1,500 was PACKED with all different types of people. From the teenage couple with a chaperone, to a girl from Nebraska who drove six hours by herself to join her friends, to the group of three middle-aged best friends whose tradition it was to come to Soundset… everyone was there in the name of hip-hop. The show itself was dope to say the least. Host Mally and the opening DJs Wonder and Just Nine set the tone just perfectly for a night of true hip-hop. MTV’s Sway and Minneapolis native Slug made quick appearances to bring out the headlining acts. Side note: that crowd went INSANE when Slug walked onto the stage. It was beautiful to be in a city where they show that kind of love for their homegrown artists. DJ Abilities had the crowd moving all types of ways during his set and of course gave us all a little lesson in what turntablism really is. Brother Ali delivered nothing short of a phenomenal set… as always. But perhaps the most memorable set of the night (and no disrespect to our headliner, you know we love you) was The Step Brothers (Evidence & Alchemist). They were gracious enough to invite a fan battling a disease to join them on stage to rock. And yo, sorry we didn’t catch your name bro, but you kept up with two of the most notable artists in independent hip-hop. Cheers to you. That pre-party show was like a giant hug from hip-hop as if to say, “Welcome to Soundset.”
DJ Ricky Dubs teams up with The Hip Hop Project as he digs deeper into the barrel of Chicago talent to compile his new mix. In the second installment of his Chicago Sessions series, Ricky Dubs tunes his ear to some of the hottest artists in Chicago’s Hip-Hop scene. With tracks by Tree, Probcause & The Omys, Jarred A.G., Vic Mensa, Lucky Eck$, Add-2, and Esohel, the project captures the true Chicago vibe. Ricky Dubs’s track selection and blending skills combined with engineering/mastering by THHP’s DJ Scend makes this perfect soundtrack for when you’re cruising around the city or keeping it low key with your crew. Ricky Dubs’s Chicago Sessions Vol 2 is now available for download.
Today, The Hip Hop Project is proud to help in sharing Sincerely Yours’ (@sinceninesix) new single “A Milli Plus.” The Slot-A produced single “AMilliPlus” features fellow Chicago MC Neak and will be apart of the THHP x Color By Numbers sponsored EP, One Night Only.” Which is set to be released January 28th. Be on the look for that and more.
The Hip Hop Project underwent some major changes in 2013 when DJ Scend was named the new host and DJ for the show in February. Cosm Roks and Roper- alongside DJ Eves, Sev Seveer & Nick Tracy- resigned as hosts to allow Scend to take THHP to it’s next level and chapter in the hip hop community. Scend quickly reached out to producer/dj Slot-A and brought him into the THHP family in July of 2013 to host and dj alongside him.
Since then, DJ Scend & Slot-A have made it a point to bring The Hip Hop Project to a new level of significance by “re-inventing the wheel” and completely overhauling the image and approach to what THHP stands for while maintaining the integrity and respect the THHP alumni had already set in place for them.
With that being said, Scend and Slot called upon the design talents of Marie Ferrer of Hostile Takeover to handle the creation of The Hip Hop Project’s new logo. This was a big thing to do as THHP has been on air since 1995 and has sported the same logo since. Branding is a very important part to being successful and as a team, they knew a new logo was necessary to match the new image they brought to the table.
After months of drafts and revisions, DJ Scend and Slot-A are proud to present the world with The Hip Hop Project’s new logo!
We would like to thoroughly thank Marie Ferrer for all her hard work on creating an image that not only truly represents The Hip Hop Project as a brand and radio show, but represents who DJ Scend and Slot-A are as musicians and radio personalities.
We are also in the process of fully revamping THHP’s website, courtesy of Marie Ferrer as well, so be sure to stay tuned to all the goodness DJ Scend and Slot-A have in store for everyone. The future of The Hip Hop Project looks bright and the guys intend on keeping the light burning for many years to come!
The Hip Hop Project has been on air since 1995 and is one of America’s longest running hip hop radio shows. Be sure to tune in every Saturday night to catch DJ Scend, Slot-A & Roper from 10p-12a CST on 88.7 FM if you’re in Chicago and/or http://www.wluw.org worldwide.
Nearly a year after being realeased as a bonus mix on Vol 1 of DJ Scend’s Mini Mix Series Compilation, Watch Me Work, is release online. This 6th and final installment to the series features an array of edits, remixes, juggles and other formats of turntablism to display Scend’s knowledge and skill as a DJ.
“I worked hard on showing my love and respect for the turntablism aspect in this mix and wanted to share it with the people on a bigger platform. The people who heard it on the CD loved it. Why not share it to the world?” – DJ Scend
The Hip Hop project teams up with Poz Lyrix of Seven Oddities Records to giveaway 1 pair of tickets to see Ras Kass, Copywrite, Mass Hysteria, Poz Lyrix, Prone, Number 2 & White Jesus at Subterranean on Saturday, January 18th.