By CosmRoks (The Voice of The Hip Hop Project, 1998-2010)
Around this same time twelve years ago, THHP threw our 3rd benefit show. At this point we knew that fundraising was crucial if we wanted to do our part to keep WLUW afloat and keep doing what we were doing. We decided to go back to the basics and throw an event with all local acts to keep costs at a minimum.
There was a great new venue that opened its doors to Hip-Hop called Rancho Luna. It was a great spot because it was 17 and over, but if you were 21 they had a bar. At the time they hosted MC battles pretty regularly and they were being thrown by eCulture and 272 Productions. I knew Liv and Nina from the Galapagos 4 message boards and they introduced us to Dion who helped put everything together. Dion now runs Jerk, a delicious Jamaican food truck with a restaurant opening soon, and it’s delicious.
We enlisted the help of our great friends Visual (then Ndvisual), Rhyme Scheme (now Navarro), The Landlords, Middle Ground, and Iomos Marad to perform. I can’t thank them enough for performing for free. This was the second time some of them performed at one of our benefit shows, and I haven’t forgotten their generosity. The performance area was right on the floor with the fans, so it provided a unique experience for those folks that wanted to see their favorite MC’s up close and personal. The vibes at that spot were so great. Places like that really helped a new generation of Chicago Hip-Hop grow.
The event was a success for us and I remember heading up to WNUR immediately after to chill. These days, I have a 10 month old baby and the thought of doing a show until midnight then doing radio afterwards makes me want to take a nap.
Long live the days of Rancho Luna.